Cadbury Hot Chocolate To-Go:
Mondelēz International is thrilled to unveil an exciting new collaboration with eXpresso PLUS, the go-to provider for coffee and drinks on the go. Together, they’re embarking on a mission to bring irresistible hot chocolate to even more customers wherever they travel.
eXpresso PLUS serves to bring the best brands to on-the-go customers through their extensive portfolio of coffee to go solutions, in partnership with leading coffee brands Pret A Manager and Lavazza. And now, they’re adding the nation’s favourite hot chocolate brand*, Cadbury, to the mix!
Lauren Tyler, eXpresso PLUS’ Marketing Manager, shared, “We’re always on the lookout for ways to cater to our retailers’ needs and stay ahead of consumer trends. Hot chocolate is incredibly popular, and with Cadbury being the number one hot chocolate brand* in the UK, we’re ready to capture the hearts – and taste buds – of consumers nationwide. It’s a match made in heaven, destined to not only draw in more customers but also boost retailers’ sales like never before.”
Joanne Roffey, Senior Vending Manager explains why they partnered with eXpresso PLUS ‘We are really excited to be partnering with eXpresso PLUS, helping to offer a superb range of branded hot beverages to consumers on the go and really helping drive value in the convenience sector. Cadbury is the No 1 hot chocolate drink* and offers a delicious addition to the hot beverage range. As Cadbury celebrates its 200th Anniversary this year it’s really fitting to be working with eXpresso PLUS, after all hot chocolate is fundamental to our brand’s roots, so it’s a fabulous time to add Cadbury to the range!’
eP have already rolled out Cadbury hot chocolate to over 100 stores with plans to reaching over 500 by June.
ENDS
More info: www.expressoplus.com/cadbury
Notes: The value of the UK coffee and drinks specialists sector is £4.2bn which is 18% of the food to go market^.
^ IGD UK coffee and drinks specialist sector 2024
*Nielsen Total Coverage including discounters 52 wks 23.03.24