Bridgend Services coffee to go case study
Bridgend Services is a unique forecourt and approached eXpresso PLUS in the hope to find a convenient, quality coffee to go solution that would help increase basket spend.
Free coffee morning
To help customer attraction and retention, eXpresso PLUS held a free coffee morning at Bridgend Services which saw over 100 customers receive a free cup of coffee. “The support from eXpresso PLUS has been excellent, even with the distance of our store, we couldn’t be further from anyone if we tried, they have provided us with first class service.” Duncan, Store owner explained.
The complete to-go range
“We re-worked the space around the Pret machine, to bring our cakes and food options
closer and incorporate other aspects of the store”, Store owner Duncan explains. Now customers of Bridgend Services can enjoy a coffee and a treat when filling up for petrol or stopping for a break, which has driven
The pret difference
Pret Express offers a premium coffee to go solution with a
difference, which was important to Bridgend due to the competitive
nature of their business. As well as providing quality 100% Arabica coffee, the Pret Express offers a decaffeinated option, luxury hot chocolate and a selection of 4 teas, perfectly complemented with
fresh 100% organic milk.
Feedback from customers has been positive with the majority of comments surrounding the quality and consistency of the coffee available. With the Pret Express solution they chose for their store, their customers can fuel their journey with great, and consistent in-store quality coffee.
Since installing their Pret Express Solution, Bridgend Services has seen an increased turnover of 30% of their store’s hot drink sales, maximising their earning potential.
Bridgend Services has become one of eXpresso PLUS’ top performing sites with the quality of drinks on offer. “Initially some customers were unsure as it was new and different. However, we embraced this and people have come back saying that they have preferred the coffee to the previous branded solution we had”, Duncan
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