Every January, people worldwide pledge to embrace a vegan lifestyle for Veganuary, a movement that promotes plant-based living for healthier lifestyles. For many, this journey starts with a small yet significant change: swapping out dairy milk for non-dairy alternatives in their daily coffee. As a supplier of premium coffee-to-go solutions, we see this as a great opportunity to highlight our Pret Express solution.
The Rise of Plant-Based Coffee Options
The demand for plant-based milk alternatives has soared in recent years, driven by health-conscious consumers, environmental awareness, and the growing popularity of vegan diets. According to market research, the global plant-based milk market is projected to grow significantly, with oat milk leading the charge, with 50% of consumers preferring oat milk to any other alternative.*
For coffee drinkers participating in Veganuary & beyond, having access to these options in a coffee-to-go solution is a game-changer. By providing these alternatives, we help our clients meet customer expectations and offer a sustainable, barista-quality coffee experience.
Why Coffee-to-Go Solutions & Consumers Need Non-Dairy Milk
- Accessibility: Our coffee-to-go solutions are everywhere—offices, hotels, convenience stores, and forecourts. By including non-dairy milk options, our solutions cater to a broader audience, including vegans, individuals with intolerances, and those simply seeking variety.
- Sustainability: 55% of UK consumers try to make sustainable choices as living sustainably is important**, that is why it is so important to provide a solution that highlights & promotes these challenges. Offering plant-based milk positions Pret Express as eco-conscious solutions and aligns with Prets global foundations & charities.
- Consumer Preference: Modern consumers expect choice. Including a non-dairy option like oat milk shows that Pret Express—and the businesses we supply—care about evolving tastes and dietary needs as 38% of consumers use alternative milk within their hot drinks.***
Why Oat Milk?
Oat milk is the standout choice. Its creamy and slightly sweet, oat milk complements the robust flavour of coffee and froths beautifully for lattes and cappuccinos. As stated earlier, 50% of consumers prefer oat milk to any other alternative.*
Overcoming Challenges
Implementing a non-dairy alternative isn’t without its challenges. Issues such as milk separation, frothing inconsistencies, and cleaning requirements have always stunted the much-needed progression of non-dairy alternatives. However, advancements in technology have seamless integration of oat milk into Pret Express, delivering barista-quality coffee at the touch of a button.
Our Commitment to Veganuary and Beyond
At eXpresso PLUS, we are dedicated to supporting businesses in meeting the needs of conscious consumers. Here’s how we lead the way:
- Diversified Offerings: We ensure our solutions can accommodate at least one non-dairy milk options, providing versatility for end-users.
- Consumer Knowledge: We provide resources and on-going support help businesses highlight the benefits of plant-based milk.
- Quality Assurance: Our partnerships with suppliers, manufacturers & on-field Brand Guardian teams maintain a high standards of taste and texture in every cup.
Conclusion
Veganuary is a chance to reset habits and embrace a more sustainable lifestyle. By integrating non-dairy milk alternatives into Pret Express, we empower businesses to support a growing market of conscious consumers. Small changes can brew big impacts, we’re proud to be a supplier of Pret Express.
Ready to learn more? Contact us at info@expressoplus.com for details about our services and Pret Express solutions.
*The Automation Report 23
**Changing climate and sustainability report
***Allegra World Coffee report 23